Stores & Stockists

Founded by British designer, Lucy Aylen in 2009 with two flagship stores in East London and New York running alongside a global online business. With community at the heart of the brand, NFD strives to help their customers feel the best version of themselves through feel good dressing.

New York Store

243 Elizabeth Street, SoHo, Manhattan, New York, 10012

Mon - Sat 11 am - 7 pm | Sun: 11 am - 6 pm

Store Phone number: 646 590 2125

Book styling appointment: https://calendly.com/neverfullydressednyc/

Christmas Eve 24th December: 11am – 4pm

Christmas Day 25th December: Closed

New Years Day 1st January: Closed

January hours: Monday – Sunday (11am – 6pm)

UK Store

60 Queen's Rd, Buckhurst Hill, IG9 5BY
(2 min walk from Buckhurst Hill tube)

Opening times: Mon - Sat: 10 am-5 pm / Sun Closed

Store Phone number: 07379 655458

Christmas Eve 24th December: 10am - 3pm 

Christmas Day 25th December: Closed 

Boxing Day 26th December: Closed 

New Years Day 1st January: Closed

East London Pop Up Shop

Back to where it all started! On the last Sunday of every month. Old Spitalfields Market, 16 Horner Square, London E1 6EW

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Fenwick Newcastle

You can now shop all things NFD at Fenwick Newcastle!

39 Northumberland St, Newcastle upon Tyne NE1 7AS

Opening Times: Mon, Tues & Sat: 9am - 7pm / Wed & Fri: 9am - 9pm / Sun: 10:30am - 5pm

"I have watched them grow over the years and they have not lost their exceptional customer service or become another faceless brand! They cater for all shapes and sizes & ethnicities."

@MICHAELA