by ELEANOR SYKES

NFD in NYC - The Todays Show

NFD in NYC - The Todays Show

NFD on The Today Show 

"She Made It”: Jill Martin Brooks met the Founder of the Vibrant Brand Never Fully Dressed!” The segment highlights Lucy Aylen’s background, upbringing, inspiration behind the brand and how she launched Never Fully Dressed.

(Lucy filming The Today Show with Jill Martin)

In Lucy’s interview with Jill, Lucy notes Never Fully Dressed’s commitment to size inclusivity, the success the brand has seen so far, their charity involvement with the iconic boob t-shirt, the brand’s 42% year-to-year growth, and shares advice for other aspiring entrepreneurs.

(Kendall Jenner Wearing NFD's iconic Boob T-shirt)

The Nolita storefront is shown within the segment as well, noting NFD’s third retail location will be opening soon in central London this summer. The segment concludes with the TODAY team showcasing some of NFD’s versatile and multi-wear pieces including the Jaspre Skirt and Reversible Wrap Dress.

A note from Lucy:

“We are completely honoured to be featured on the @thetodayshow. It was such a pleasure meeting the incredibly inspiring @jillmartin and a huge thank you to the wonderful @erikaglass_ for making this happen. Since we arrived in New York, it’s been so special meeting all of YOU, our community, and being able to provide you with clothes to make you feel as amazing as you are. You’ve made us feel at home and we can’t wait to continue to meet more of you. Thank you for your support, always, Love Lucy xxx”

(Lucy outside the NFD New York flagship store)

Inside the NFD Flagship store 

Inside the NFD Flagship store 

243 Elizabeth Street, SoHo, Manhattan, New York, 10012

243 Elizabeth Street, SoHo, Manhattan, New York, 10012

Whilst away Lucy & NFD's Head of brand documented their trip and outfits, including celebrating our feature on the Today Show, training for the marathon and visiting vintage stores. 

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